What it is: 
A rich, creamy lipstick that redefines luxury with instant indulgent color while providing 10 hours of wear. Enriched with Vitamin E.

What it does: 
Indulge lips with a color-rich, creamy lipstick in a sleek black case. In just one sensual swipe, Focallure Lipstick delivers indulgent color that lasts all day long. The unprecedented color payoff comes from concentrated color-boosting pigments that are triple-milled and enriched with hydrating ingredients—imparting ultimate long-lasting color and moisture. Your lips will feel instantly plumped and nourished from powerful peptides, antioxidant-rich seaberry, and natural humectants, including meranti and cocoa butter.

What it is formulated WITHOUT: 
- Parabens 
- Sulfates 
- Phthalates
- Cruelty - Our products are NOT tested on animals.